A step-by-step guide to become a Ghostwriter

A step-by-step guide to become a Ghostwriter

Do you want to get into ghostwriting too? I’m not shocked.

Every other person aspires to become a ghostwriter. I’ll you tell you why.

Ghostwriters are absolutely crushing it today. Nicolas Cole, Dakota Robertson, Tanmay Singh Chauhan, Vedika Bhaia, Sushrut Mishra and many more.

Yes, I named myself too.

See, I have written over 100 articles on this website but I’ve never been this excited.

Today, I’m teaching you about ghostwriting, the service that made me money, changed my life, and got me some amazing clients.

But it’s not all gold. The market is saturated with thousands of incompetent ghostwriters.

In this article, I tell you what is ghostwriting, types of ghostwriting services, and how to become a ghostwriter.

Let’s go.

Who or What is a Ghostwriter?

A ghostwriter is a ghost who writes for you. And the lamest joke of the century award goes to… me. Sorry.

Ghostwriters are the ones behind the scenes writing content for others who get all the credit. Whether it’s writing books, articles, speeches, or social media posts, ghostwriters are the secret sauce making it all happen.

To tell you a secret: Most best-selling books from big personalities that you see in the market are probably written by a ghostwriter.

A real-life ghostwriting example for you:

  • I am a ghostwriter.
  • I have written 3 eBooks that are published on Kindle under my client’s name.
  • I write Twitter (X) and LinkedIn posts for my clients.
  • I am ghostwriting for five startup founders at the moment.

Picture this:

You have a brilliant idea for a book, but you’re too busy running your business or managing your busy schedule to sit down and write it. That’s where a ghostwriter steps in. They’ll take your ideas, your voice, and your vision, and write the content in your voice. All while staying in the shadows.

You mean ghostwriters are chameleons?

Yes, absolutely. Ghostwriters are like chameleons with words. They can adapt their writing style to match yours perfectly, so when readers pick up your book or read your blog, it feels like you’re the one doing the writing.

So, next time you read a book or an article that really resonates with you, just remember, there might be a ghostwriter behind it.

A question for you: Is it me writing this blog or is there a ghostwriter writing it for me?

Why Become a Ghostwriter?

Alright, many people ask me this: Why become a ghostwriter when you can just be a, well, writer?

I used to laugh at this question. But not anymore.

See, I’ve been a writer for 3 years now and I started ghostwriting only last year in June.

So, believe me when I say this – Ghostwriting is much more exciting and well paying than just writing.

Let me give you my top 3 reasons of why you should become a ghostwriter:

1. Chance to Learn from Pros:

Ever heard the saying, “If you want to be the best, learn from the best”?

Well, as a ghostwriter, you’ll generally writer for some of the brightest minds in the business.

Collaborating with seasoned professionals gives you a front-row seat to their expertise, tricks of the trade, and insider knowledge.

I write for technical founders and CEOs. And believe me, I have learned a lot from them.

As a ghostwriter, I get to talk to millionaire founders for hours, ask them questions about their life and business, and sometimes get exclusive access to their network.

Isn’t that stupidly-crazy?

2. Get Paid Well to Learn:

Here’s the kicker – ghostwriting makes you some serious cash while you brush up your skill. As an aspiring writer, that’s music to your ears, right?

Ghostwriting gigs often come with hefty paychecks, especially if you’re good at what you do. You see, people only with good money and less time hire ghostwriters. Hence, a career option with high income potential.

So, not only are you learning from the pros, but you’re also getting paid to do it. Win-win.

3. Chance to Write on Interesting Topics:

Let’s face it, writing about the same old stuff can get boring real quick. But as a ghostwriter, you get to mix things up.

One day, you could be penning a gripping mystery novel, and the next, you’re creating content for a cutting-edge tech company.

The variety keeps things exciting and ensures you’re never stuck in a writing rut. I have been ghostwriting for only one year and I’ve written about –

  • Technology
  • Finance
  • Career
  • SaaS
  • GTM strategies
  • Revenue Operations
  • Hospitality

So, if you’re looking for a gig that’s both lucrative and intellectually stimulating, ghostwriting might just be your ticket to success.

Global Ghostwriting Services Market Overview


How to Become a Ghostwriter?

Alright, you’re reading this blog because you want to become a ghostwriter.

I’ve set the base by telling you what is ghostwriting and its benefits with my own examples.

Now, let’s dive into the nitty-gritty of how to become a ghostwriter.

Here’s your roadmap:

1. Become a Writer First:

There is a huge skill difference between writing and ghostwriting. A writer writes for himself in his own tonality. While a ghostwriter writes for others imitating their voice.

That obviously requires more work and skill. So, before you start ghostwriting, you need to become a writer first.

That means learning or improving your writing skills. Start by reading a lot, and practice, practice, practice.

The best way to upskill as a writer, in my opinion, is through Twitter (X). Follow this content triangle method:

  1. Choose a niche or topic: Ghostwriters are generalist. But before you become a generalist, try to be a specialist.
  2. Create an information diet: Start consuming content from books, podcasts, social media posts, blogs, whatever you see fit.
  3. Write about it on X: No matter how long content you consume, break it down in chunks, and learn to rewrite it in your own words on X. Follow the 280 character limit.

Trust me, there is no better way to improve as a writer.

2. Get Clients or Write for Yourself:

Now, how do you practice your writing skills? Well, there are a few routes you can take.

  1. You can start by pitching yourself to potential clients on platforms like X, LinkedIn, and other job portals. Try all sorts of writing gigs if possible – blog, copy, email, eBooks.
  2. Another option is to create your own content – blog posts on Medium, short stories/threads on LinkedIn/X, or even self-publishing your own ebook.

It’s all about practicing and showcasing your skills and building your portfolio.

3. Select a Service within Writing:

Time to specialize. Ghostwriting covers a wide range of projects, from books to blog posts to social media content.

During the last step, you must’ve figured out your preferred form of writing. For me, it is social media writing. For you, it may be something else.

Maybe you’re a natural storyteller and want to focus on novel writing, or perhaps you have a knack for writing copy. Find your niche, writing type, and own it.

Now, comes the hardest part:

4. Learn to Write in Different Styles and Voices:

Now you know writing, but that’s not enough. The biggest skill of a ghostwriter isn’t just writing.

It’s writing in different styles and voices. A ghostwriter must know how to imitate ones voice and tonality.

But how do you learn that?

Write your own pieces in different tones. Here’s how I learned it:

  1. I wrote one blog
  2. Picked 5 writers, e.g., Nicolas Cole, Justin Welsh.
  3. Wrote my article again in each of these writer’s style

It won’t come that easy.

Be prepared to practice and fail for months.

5. Ghostwrite for Free, Collect Testimonials:

Okay, this might sound counterintuitive, but hear me out.

From the start, no one is going to pay you. You wouldn’t even pay someone who’s totally new in a field full of veterans.

Yes, ghostwriting is overcrowded at the moment, and it is almost impossible to get a client without any experience, testimonial, or social proof.

So, offer your ghostwriting services for free (or at a discounted rate) to a few selected clients. Why? Because you’re building your street cred, my friend.

6. Use Testimonials and Your Content to Get Paid Clients:

Once you get the free clients, deliver top-notch work, and in return, ask for testimonials. These testimonials will act as your ticket to landing paid gigs down the line.

Start building a brand on X and LinkedIn. Talk about things you are learning, clients case studies, post testimonials. Pitch your work shamelessly.

Again, ghostwriting is crowded. To stand out, you need to be as visible as possible. Set up your social media accounts to build authority and a way to get inbound leads.

7. Charge Appropriately:

Last but not least, let’s talk about money.

It can be tempting to lowball your rates, especially when you’re just starting out. But remember, you’re offering a valuable service, and you deserve to be compensated fairly.

Yes, the market is overcrowded, and there is always someone who can do the same work for less. But don’t be that guy.

There is no nobility in doing good work for less money. Instead, build and prove your skills to the extent that you get paid handsomely, without competing in the low-price game.

Do your research, figure out what the market rate is for your services, and don’t be afraid to charge what you’re worth.

This must be a bit confusing for you. Okay, let’s touch base on the selling part in detail:

How to Sell Your Ghostwriting Services?

Here’s how to sell your ghostwriting services like a pro:

1. Build a Professional Online Presence:

First things first, you need a killer landing page.

Think of it as your online storefront – it’s where potential clients will go to check out your work and decide if they want to hire you.

Make sure your website is clean and professional and showcases your best testimonials or writing samples.

Don’t forget to include an About page where you can introduce yourself and share your story.

The more, the better.

2. Network Like Your Career Depends on It (Because It Does):

Networking might sound intimidating, but trust me, you need it.

I’m super active on Twitter (X), and I engage with a lot of ghostwriters there. One such ghostwriter works with 10+ clients every month and has referred me to a spill of leads three times.

Why me? Because he knows my work and has become a friend of mine.

You need that, too.

Use platforms like LinkedIn, Twitter, and Instagram to showcase your work, connect with potential clients, network with people in your industry, and build your brand.

Share writing tips and behind-the-scenes glimpses of your process, and don’t be shy about promoting your services.

4. Offer Value Through Content Marketing:

Want to attract clients without feeling salesy? Content marketing is the way to go.

Share writing tips, industry insights, or stories from your own journey as a ghostwriter on your preferred platform.

By providing valuable content for free, you’ll position yourself as an expert in your field and attract clients who are drawn to your expertise.

There is an idea – “Giveaway value to your strategies for free and charge for the implementation.”

A lot of creators abide by this rule, including me.

6. Don’t Be Afraid to Pitch Yourself:

Finally, don’t wait for clients to come to you, because they won’t. Go out and find them.

Write personalized pitches tailored to each potential client, highlighting how your ghostwriting services can solve their specific needs.

Be confident, be persistent, and don’t take rejection personally. Remember, every no brings you one step closer to a yes.

Is it Worth Starting as a Ghostwriter in 2024?

I’ll say – it depends. Mentioning it for the 4th time in this article – Ghostwriting is overcrowded, especially Twitter Ghostwriting.

The creator economy is booming, and everyone now wants to build their brand. Obviously, not everyone can write or have the time to write.

Therefore, the demand for ghostwriters is soaring high.

But the supply is overwhelming. There is a good thing to it –

  1. Worthy ghostwriters are able to soar high and charge premium.
  2. This underrated career option has come to light.
  3. Most trend-hopping ghostwriters are going to quit in less than two years.

That means – If you stick to ghostwriting for two years, build a solid skill, and your personal brand, there is no reason why won’t be earning $5-20K per month. Every month!

Have you Watched our Podcast with Shreya Patter?

Have you Watched our Podcast with Shreya Patter?

If you want to learn the art of writing, freelancing, and ghostwriting from a veteran, watch out latest podcast episode with Shreya Pattar ‘The LinkedIn Girl’.

She is a digital writer who runs her own marketing agency and writes of multi-millionaire executives.

Don’t forget to subscribe too: The FuelEd Unfiltered Podcast.


1. What exactly is ghostwriting, and why is it so popular?

Ghostwriting involves writing content for others who are credited as the authors. It’s popular because it allows busy individuals to share their ideas without the time commitment of writing themselves.

2. How can I become a successful ghostwriter like you?

Start by improving your writing skills, then build a portfolio by either freelancing or creating your own content. Specialize in a particular writing style or niche, and don’t be afraid to offer your services for free initially to gain testimonials and experience.

3. Why should I consider ghostwriting over traditional writing?

Ghostwriting offers unique opportunities to learn from experienced professionals, earn good money while learning, and write on diverse and interesting topics.

4. Is ghostwriting a crowded field?

Yes, the market is saturated with ghostwriters, but there’s still ample opportunity for skilled individuals to stand out and succeed. Building a strong personal brand, networking, and offering exceptional service is all you need to focus on.

5. How can I effectively market my ghostwriting services?

Build a professional online presence through a website and social media, network with industry professionals, provide valuable content through blogging or social media, and don’t hesitate to pitch yourself directly to potential clients. Consistency, quality, and professionalism are key in marketing your ghostwriting services.

Sushrut is the key content strategist and writer for FuelEd Community. He is a content writer and content strategist with experience in domains like technology, freelancing, and side hustles.

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